My name is

ALEX LEVONIS

Here's some stuff I've worked on.
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Hoyt’s Rebrand

As a part of university assessment, I was required to reframe the branding and packaging experience of a selected product. My goal with the Hoyt’s project was to take the packaging that is treating the product as a commodity, and start to treat it as a luxury.

Using PACT design framework I compared Hoyt’s existing packaging of simple plastic bags and compared it to well-designed luxury products to break down just what creates a packaging ‘experience’. I found that understanding how the product will be used – it’s physical and social contexts – and what is expected from the product and packaging tailors its design. Taking these principles from luxury brands, I considered the functions dried herb packaging needs such as storage and durable storage and applying a new brand image on top of that.

The rebrand focuses of the product, emphasising the family-owned, traditional qualities and getting back to a ‘default’ aesthetic with luxury tones. The final packaging is designed to fall within a standard packaging format but tailored better to the primary functions of the product.

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Tools Used:
Photoshop, Indesign

Skills Used:
Packaging, Graphic Design, Calligraphy

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Verge Typeface

Verge is an experimental typeface developed by myself and Brisbane designer Tyler Hood as a part of university assessment. Taking on the theme of ‘plant anatomy’ and ‘change’, we attempted to create a typeface that dealt with change as distortion, perspective and illusion. Inspired by our love for calligraphy, the typeface is derived from freehand letter forms which have then been distorted to create the optical illusion is bent in two or has changed dimensions partially. At the same time, we incorporated a flowing, natural element inspired by fern leaves.

This project involved extensive research into natural forms as well as experimenting with distortion techniques such as datamoshing and scanner art, which is the direction that the project ended up going. The final project was displayed in a custom-made concertina booklet with large type specimens and documentation as a part of a group exhibition along with our fellow students.

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Tools Used:
Indesign, FontLab

Skills Used:
Typography, Graphic Design, Photography

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Happy Campers Brochure

Created for a fictional design firm, the Happy Campers brochure is a piece of experimental promotional material to be distributed to potential clients.

The design team at Happy Campers Design Collective are local, young, Brisbane designers on the lookout for small businesses in need of branding from the ground up or a brand that needs a breath of fresh air. Positioning themselves and small, independent, but with many close relationships with local suppliers, Happy Campers wanted the brand to appear approachable, professional and have a youthful nature at heart.

With this in mind, the concept of a map brochure tied into the name of the collective but adds a sense of adventure and discovery into the very experience of opening the brochure. The content was laid out in such a way that the heirachy of content – mission statement, staff, contact details – we presented in order with each unfolding of the brochure.

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Tools Used:
Indesign, Illustrator

Skills Used:
Typography, Graphic Design, Branding

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Spectrum Magazine

Spectrum is a magazine concept centered around colours rather than specific categories. The magazine includes art, fashion, branding, architecture, culture and food all curated dependent on pigment. The concept arose out of a university assignment to create a magazine, considering all the sense we use to interact with magazines. Picking the most obvious sense, but with a new twist, sight was used as a cohesive element for each issue.

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Tools Used:
Indesign, Photoshop

Skills Used:
Typography, Branding, Graphic Design

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Taggg Prototype

Taggg is an online community dedicated to sharing, finding and curating street art both locally and around the globe. It has a focus on locative technology to share and discover art and artists in local areas, but can also exhibit trending artworks from elsewhere in the world.

Taggg aims to use its platform to achieve a number of things. Primarily, it aims to be used as a way to connect artists and non-artists alike in their appreciation for street art. While it’s not trying to take the merit out of fine art and established galleries, it will hopefully justify street art as a powerful, relevant art form.

From a locative standpoint, Taggg will also let people discover their local area in a way they haven’t seen it before. Anything from a full wall of graffiti to a small graphic sticker can be shared on this platform, as appreciation for art big and small.

View the Prototype Here

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Tools Used:
Illustrator, Photoshop, Komodo Edit

Skills Used:
UI/UX Design, Graphic Design

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